It has been a challenge to scale the business, while keeping the sustainable philosophy of the brand credible. In our first year, Nicholas and DGS started to turn Black Friday into Green Friday. Instead of giving a discount, NIKIN plants 2 trees instead of one. By using catchy GIF’s we turned that day into one of the most successful days in the year. Our funnel set ups always include both, product and educational content so that the audiences see that trees are really being planted and that the production is sustainable.